The Effect Of Valence Of Opinion, Content, And Level Of Trust On Culinary Purchase Decisions In The Ponorogo Area (Case Study of Instagram Followers @ariesskuliner)

Adesti Yusi Milani

Adesti Yusi Milani Faculty of Economics and Business, Madiun PGRI University

Keywords: Valence of Opinion, Content and Level of Trust

Abstract

The aim of this research is to provide empirical evidence regarding the Influence of Valence of Opinion, Content and Level of Trust on Culinary Purchasing Decisions in the Ponorogo Area (Case Study of Instagram Followers @ariesskuliner). This type of research is descriptive research with a quantitative approach. The sample in this study amounted to 398 respondents. The sampling method is using a purposive sampling method. Data collection in this research used a questionnaire distributed via Google form. The data analysis technique in this research uses a test tool in the form of SmartSPSS 25 software. The results of the research prove that Valence of Opinion has no significant influence on purchasing decisions, Content has a positive and significant influence on purchasing decisions, and Level of Trust has a negative and significant influence culinary purchasing decisions in the Ponorogo Region is influenced by Instagram followers @ariesskuliner

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