Sahputri, S., Titin Agustin Negsih, and Beid Fitrianova Andriani. “The Influence of Celebrity Endorsement and Social Media Marketing on Purchase Decisions of Generation Z in Jambi City’s TikTok Shop Brand Awareness As an Intervening Variable”. International Journal of Economics, Business and Innovation Research, Vol. 5, no. 06, Oct. 2026, pp. 439-52, doi:10.63922/ijebir.v5i06.5738.