Sahputri, Sahputri, Titin Agustin Negsih, and Beid Fitrianova Andriani. 2026. “The Influence of Celebrity Endorsement and Social Media Marketing on Purchase Decisions of Generation Z in Jambi City’s TikTok Shop Brand Awareness As an Intervening Variable”. International Journal of Economics, Business and Innovation Research 5 (06), 439-52. https://doi.org/10.63922/ijebir.v5i06.5738.