Sahputri, S., Titin Agustin Negsih and Beid Fitrianova Andriani 2026. The Influence of Celebrity Endorsement and Social Media Marketing on Purchase Decisions of Generation Z in Jambi City’s TikTok Shop Brand Awareness as an Intervening Variable. International Journal of Economics, Business and Innovation Research. 5, 06 (Oct. 2026), 439-452. DOI:https://doi.org/10.63922/ijebir.v5i06.5738.