Development Strategy of the Panyaweuyan Terraced Natural Tourism Destination in Majalengka Regency, West Java

Muhammad Muflih Fawwaz Tahir

doi:10.63922/ijebir.v5i06.6840

Muhammad Muflih Fawwaz Tahir Tourism Study Program, Faculty of Economics and Business, Muhammadiyah University of Sorong, Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i06.6840

Keywords: development strategy, natural tourist destination, sustainable tourism, SWOT

Abstract

Panyaweuyan Terraces is a natural tourist destination in Majalengka Regency, West Java, characterized by its distinctive terraced agricultural landscape in a hilly area. This unique landscape has significant potential for development as a nature tourism, agrotourism, and educational tourism destination. However, its development still faces several challenges, including road access conditions, limited parking capacity, cleanliness, tourist safety, and the competence of human resources in tourism management. This study aims to analyze the internal and external conditions and formulate development strategies for the Panyaweuyan Terraces natural tourism destination. The study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Data analysis consists of data reduction, data presentation, and conclusion drawing, while strategy formulation uses SWOT analysis. The results indicate that the destination's strengths include the beauty of its terraced landscape, the availability of basic facilities, management services, the involvement of Karang Taruna (local youth organization), human resource collaboration, government support, and strong natural potential. The main weaknesses include cleanliness, safety, parking capacity, and human resource competence. Development opportunities include government support, the utilization of social media and digital technology, the development of educational tourism and agrotourism, and the growing family and younger-generation tourist segments. The main threat is competition from other tourist destinations in the surrounding area. Development strategies focus on strengthening landscape-based tourism, developing educational tourism and agrotourism, improving facility quality and safety, enhancing cleanliness, strengthening human resource competence, optimizing digital promotion, and fostering collaboration among stakeholders while preserving the agricultural landscape character and increasing local community involvement

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