Analysis Of The Effect Of Ease Of Use, Security And Transparency Of Fintech Information On Investment Decisions Among The Millennial Generation And Gen Z, On Student Faculty Of Economics Campus University Prima Indonesia
Keywords:
Fintech, Ease of Use, Security, Information Transparency, Investment Decisions, Millennials, Gen Z
Abstract
This study aims to analyze the influence of ease of use, security, and information transparency in financial technology (fintech) on investment decisions among Millennial and Gen Z students at the Faculty of Economics, Universitas Prima Indonesia. The study employed a quantitative approach through a survey method involving 100 respondents selected using purposive sampling based on their research characteristics. The data obtained were analyzed using multiple linear regression techniques and supported by classical assumption testing to ensure the feasibility of the analysis model. The results showed that all three variables simultaneously had a significant effect on investment decisions, with a coefficient of determination of 43.4%. Partially, the variables ease of use and information transparency significantly influenced investment decisions, while the variable security showed no significant effect. These findings confirm that ease of access and information transparency are key considerations for students in utilizing fintech services for more practical and efficient digital investment activities.
References
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Anisa Risky Light Ningrum, Ragil Knight Wicaksana, Farah Nur Syafi'ah Wijayanti, & Ratih Purbowisanti. (2025). Investment Decision Making for Indonesian Gen Z in the Islamic Capital Market. Indonesian Journal of Islamic Economics (JESI) , 15 (1), 16–37. https://doi.org/10.21927/jesi.3124.3483
Desy Geriadi, M. A. (2023). Role Financial Technology in Mediating the Influence of Financial Literacy on Investment Decisions. Jurnal Minfo Polgan , 12 (1), 337–345. https://doi.org/10.33395/jmp.v12i1.12410
Jourdan, Z., Corley, J. K., Valentine, R., & Tran, A. M. (2023). Fintech: A content analysis of the finance and information systems literature. Electronics Markets , 33 (1). https://doi.org/10.1007/s12525-023-00624- 9
Januardi, R., Chen, E., Januardin, J., & Saragih, RB (2023). The Influence of Product Quality, Service Quality, and Personal Selling on Customer Purchasing Decisions at PT. Asia Sakti Wahid Foods Manufacture. Management Studies and Entrepreneurship Journal (MSEJ), 4(6), 8305-8314.
Julina Anggraini, & Aisha Hanif. (2024). Investment Strategies for Capital Market Participation Among Generation Z (Investment Strategies for Generation Z Participation in the Capital Market). Indonesian Journal of Law and Economics Review , 19 (4).
Lailatus Sa'adah, Famung Gangga, Tata Mifthakul Janah, & Binti Ayu Fadhilah. (2025). Factors Influencing Generation Decisions Z in Investing (Studies on Student Kh. A Wahab Hasbullah University). Journal of Management Research , 3 (1), 01–11. https://doi.org/10.54066/jurma.v3i1.2901
Mardika, A. P., Son, I. P. D. S. S., Rahmantari, N. L. L., Utari, N. K. MT, & Yasmita, I. GAL (2025). Analysis of Factors Influencing Gen-Z in Determining Investment Decisions. KRISNA: Gathering Research Accountancy , 16 (2), 345–353. https://doi.org/10.22225/kr.16.2.2025.345-353
Milzam, M., Sigit Taruna, M., & Shofiyuddin, M. (2024). Analysis Of Gen Z Investment Decisions Through Financial Literacy And Risk Tolerance. Journal GeoEconomics , 15 (1), 14–25. https://doi.org/10.36277/geoekonomi.v15i.362
Natsir, K., Arifin, AZ, & Darmawan, H. (2023). The Implementation Of Technology Acceptance Model In Analyzing Attitudes Toward The Adoption Of Fintech. International Journal of Application on Economics and Business (IJAEB) , 1 (2), 2987–1972. https://doi.org/10.24912/ijaeb.v1.i2.386- 400
Nguyen, O. T. (2020). Factors affecting the intention to use digital banking in Vietnamese. Journal of Asian Finance, Economics and Business , 7 (3), 303–310.
Oktaviani, Y., & Dewi, MK (2023). Is information transparency important for funders? A case study of sharia P2P lending companies in Indonesia. Journal of Accounting and Investment , 24 (2), 462–486. https://doi.org/10.18196/jai.v24i2.17220
Purwanto, H., Indrian Sasmito Adi, H., & Sri Astuty, H. (2024). The Influence Of Perceived Ease Of Use On The Intention To Use Digital Payment Applications In Transactions. Journal Scientific Economy Global Today .
Safitri, NWN, Saputri, LG EA, & Siagian, RA (2024). Investment Decisions Among Millennials and Generations Z: The Role of Education, Financial Literacy, and Instagram Content . Scientific Journal of Accounting and Business , 10 (1).
Sari, ZP, Mardhiah, S., & Albart, N. (2025). Systematic Literature Review: The Influence of Financial Technology on Investment Interest in Generation Z Year 2024. Journal Business Student , 5 (1), 109–119. https://doi.org/10.60036/jbm.v5i1.306
Thomas, G. N., Ramadhanti, S. M. N., & Indriaty, L. (2024). The Impact of Financial Literacy, Social Capital, and Financial Technology on Financial Inclusion of Indonesian Students. International Research Journal of Economics and Management Studies , 3 (4). https://doi.org/10.56472/25835238/irjems-v3i4p140
Tubastuvi, N., Azaria, M. J. F., Purwidianti, W., & Aryoko, Y. P. (2024). Gene Z Investment Decision: Role of Financial Literacy, Financial Behavior, Financial Experience and Risk Tolerance. Airlangga Journal of Innovation Management , 5 (4), 721–739. https://doi.org/10.20473/ajim.v5i4.61315
Published
2026-04-27
How to Cite
Dennys Paulus Parlindungan Damanik, Aman Kristian Lawolo, Sherly, & Ivo Melina Silitonga. (2026). Analysis Of The Effect Of Ease Of Use, Security And Transparency Of Fintech Information On Investment Decisions Among The Millennial Generation And Gen Z, On Student Faculty Of Economics Campus University Prima Indonesia. International Journal of Economics, Business and Innovation Research, 5(03), 827-844. https://doi.org/10.63922/ijebir.v5i03.3309
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