Bridging Campus to Business World: Roles of Business Literacy and Networking Capability in Enhancing Students’ Entrepreneurial Motivation
Keywords:
Entrepreneurship, Management, Students, Social Science
Abstract
Entrepreneurship is increasingly recognized as a critical component in higher education, especially for management students who are preparing to enter a dynamic business environment. This study investigates the effects of business literacy and networking capability on entrepreneurial motivation among fifth-semester students of the Management Study Program, Faculty of Economics, XYZ University. The research addresses the problem that, despite growing attention to entrepreneurship education, the combined influence of cognitive (business literacy) and social (networking capability) factors on students’ entrepreneurial motivation remains underexplored. Using a quantitative descriptive–correlational method, data were collected from 125 respondents through an online survey and analyzed using multiple linear regression in SPSS version 30. The results show that both business literacy and networking capability have significant positive effects on entrepreneurial motivation, both individually and simultaneously. Among the two predictors, networking capability was found to be the most dominant factor, indicating that strong social relationships and access to professional networks greatly enhance students’ entrepreneurial drive. This study concludes that improving students’ business knowledge and strengthening their networking abilities are essential strategies for fostering entrepreneurial motivation. The findings contribute both theoretically, by integrating cognitive and social perspectives, and practically, by offering insights for designing more effective entrepreneurship education programs.
Keywords: Entrepreneurial motivation, business literacy, networking capability.
References
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Budiyanto, F., & Fitriyani, Z. A. (2024). PENDEKATAN STRATEGI PEMASARAN UNTUK MENINGKATKAN NIAT BELI ULANG PRODUK ES TEH MELALUI VARIABEL ANTARA KEPUASAN PELANGGAN. CENDEKIA: Jurnal Ilmu Pengetahuan, 4(4), 453–464. https://doi.org/10.51878/cendekia.v4i4.3467
Budiyanto, F., Mohammad Nashir A, Hery Setiawan, Defi Sri L, Devi Putri A, Galuh Prameswari, Dinda Tri R., Silahul Maulana Syah., Era Septya W., Erisma Dwi R., Mochammad Muzakki H.S., Moh. Rifaldo Dimas S., Muhammad Wisnu I.H., Nanda Rizal P., Riris Wahyuningtyas, Isfatul Fadila C.S., Dea Sabilillah, Syarif Sulthon H., Silvia Gita F.A., … Herfanda Yoga P.P. (2023). Peningkatan Pendapatan dan Ketahanan Pangan Keluarga melalui Teknik Pengolahan Teh di Dusun Kembangan, Desa Mojojajar, Kecamatan Kemlagi, Kabupaten Mojokerto. ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan, 1(2), 178–185. https://doi.org/10.59061/abdimasterapan.v1i2.593
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Chien, S.-Y. (2024). Entrepreneurial Orientation, Dynamic Capability, and Franchisee Performance: The Role of Market Responsiveness. Entrepreneurship Research Journal, 14(1), 339–366. https://doi.org/10.1515/erj-2021-0194
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Etikan, I. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1. https://doi.org/10.11648/j.ajtas.20160501.11
Fan, H., Peng, B., & Qu, J. (2024). Financial literacy, entrepreneurial activity and entrepreneurial motivation. Finance Research Letters, 68, 105982. https://doi.org/10.1016/j.frl.2024.105982
Ghozali, I. (2013). Aplikasi analisis multivariat dengan program IBM SPSS (Edisi 7) (7th ed.). Universitas Diponegoro.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). McGraw–Hill Education.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Hasan, M., Jannah, M., Supatminingsih, T., Ahmad, M. I. S., Sangkala, M., Najib, M., & Elpisah. (2024). Understanding the role of financial literacy, entrepreneurial literacy, and digital economic literacy on entrepreneurial creativity and MSMEs success: a knowledge-based view perspective. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2433708
Hoang, H., & Antoncic, B. (2003). Network-based research in entrepreneurship. Journal of Business Venturing, 18(2), 165–187. https://doi.org/10.1016/S0883-9026(02)00081-2
Huston, S. J. (2010). Measuring Financial Literacy. Journal of Consumer Affairs, 44(2), 296–316. https://doi.org/10.1111/j.1745-6606.2010.01170.x
Kang, G.-L., Park, C.-W., & Jang, S.-H. (2024). A Study on the Impact of Financial Literacy and Digital Capabilities on Entrepreneurial Intention: Mediating Effect of Entrepreneurship. Behavioral Sciences, 14(2), 121. https://doi.org/10.3390/bs14020121
Kuratko, D. F. (2017). Corporate Entrepreneurship 2.0: Research Development and Future Directions. Foundations and Trends® in Entrepreneurship, 13(6), 441–490. https://doi.org/10.1561/0300000082
Lusardi, A., & Mitchell, O. S. (2014). The Economic Importance of Financial Literacy: Theory and Evidence. Journal of Economic Literature, 52(1), 5–44. https://doi.org/10.1257/jel.52.1.5
Mitrega, M., Forkmann, S., Ramos, C., & Henneberg, S. C. (2012). Networking capability in business relationships — Concept and scale development. Industrial Marketing Management, 41(5), 739–751. https://doi.org/10.1016/j.indmarman.2012.06.002
Oseifuah, E. K. (2010). Financial literacy and youth entrepreneurship in South Africa. African Journal of Economic and Management Studies, 1(2), 164–182. https://doi.org/10.1108/20400701011073473
Remund, D. (2010). Financial Literacy Explicated: The Case for a Clearer Definition in an Increasingly Complex Economy. Journal of Consumer Affairs, 44(2), 276–295. https://doi.org/10.1111/j.1745-6606.2010.01169.x
Saebi, T., Foss, N. J., & Linder, S. (2019). Social Entrepreneurship Research: Past Achievements and Future Promises. Journal of Management, 45(1), 70–95. https://doi.org/10.1177/0149206318793196
Salisu, Y., & Abu Bakar, L. J. (2019). Technological capability, relational capability and firms’ performance. Revista de Gestão, 27(1), 79–99. https://doi.org/10.1108/REGE-03-2019-0040
Sarwar, Z., Khan, M. A., Yang, Z., Khan, A., Haseeb, M., & Sarwar, A. (2021). An Investigation of Entrepreneurial SMEs’ Network Capability and Social Capital to Accomplish Innovativeness: A Dynamic Capability Perspective. Sage Open, 11(3). https://doi.org/10.1177/21582440211036089
Stam, W., & Elfring, T. (2008). Entrepreneurial Orientation and New Venture Performance: The Moderating Role of Intra- And Extraindustry Social Capital. Academy of Management Journal, 51(1), 97–111. https://doi.org/10.5465/amj.2008.30744031
Stewart, W. H., & Roth, P. L. (2001). Risk propensity differences between entrepreneurs and managers: A meta-analytic review. Journal of Applied Psychology, 86(1), 145–153. https://doi.org/10.1037/0021-9010.86.1.145
Vavensy, P., & Handoyo, S. E. (2023). Influence of Motivation, Business Capital, Entrepreneurial Knowledge, and Business Networks on Business Success. International Journal of Management Science and Application, 1(2), 87–102. https://doi.org/10.58291/ijmsa.v1i2.76
Walter, A., Auer, M., & Ritter, T. (2006). The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing, 21(4), 541–567. https://doi.org/10.1016/j.jbusvent.2005.02.005
Zhang, W., Li, Y., Zeng, Q., Zhang, M., & Lu, X. (2022). Relationship between Entrepreneurship Education and Entrepreneurial Intention among College Students: A Meta-Analysis. International Journal of Environmental Research and Public Health, 19(19), 12158. https://doi.org/10.3390/ijerph191912158
Alam, M. Z., Kousar, S., & Rehman, Ch. A. (2019). Role of entrepreneurial motivation on entrepreneurial intentions and behaviour: theory of planned behaviour extension on engineering students in Pakistan. Journal of Global Entrepreneurship Research, 9(1), 50. https://doi.org/10.1186/s40497-019-0175-1
Aziz, F. (2023). The Effect of Entrepreneurial Literacy and Self-Efficacy on Entrepreneurial Intention of Entrepreneurship Students at Univesitas Negeri Makassar. 1(2), 62–71. https://journal.unm.ac.id/index.php/IJOBERJournalHomepage:https://journal.unm.ac.id/index.php/IJOBER
Batz Liñeiro, A., Romero Ochoa, J. A., & Montes de la Barrera, J. (2024). Exploring entrepreneurial intentions and motivations: a comparative analysis of opportunity-driven and necessity-driven entrepreneurs. Journal of Innovation and Entrepreneurship, 13(1), 11. https://doi.org/10.1186/s13731-024-00366-8
Budiyanto, F., Ahfi Nova Ashriana, Elly Joenarni, Diah Cahyani, Trijadi Herdajanto, Mochamad Irfan, Yusuf Rahman Al Hakim, & Dwi Sembe Sigita. (2024). Penyuluhan Tanaman Cincau Untuk Meningkatkan Perekonomian Warga Dusun Sumbersari Desa Mojojajar Kecamatan Kemlagi Kabupaten Mojokerto. Jurnal Suara Pengabdian 45, 3(2), 25–35. https://doi.org/10.56444/pengabdian45.v3i2.1695
Budiyanto, F., & Fitriyani, Z. A. (2024). PENDEKATAN STRATEGI PEMASARAN UNTUK MENINGKATKAN NIAT BELI ULANG PRODUK ES TEH MELALUI VARIABEL ANTARA KEPUASAN PELANGGAN. CENDEKIA: Jurnal Ilmu Pengetahuan, 4(4), 453–464. https://doi.org/10.51878/cendekia.v4i4.3467
Budiyanto, F., Mohammad Nashir A, Hery Setiawan, Defi Sri L, Devi Putri A, Galuh Prameswari, Dinda Tri R., Silahul Maulana Syah., Era Septya W., Erisma Dwi R., Mochammad Muzakki H.S., Moh. Rifaldo Dimas S., Muhammad Wisnu I.H., Nanda Rizal P., Riris Wahyuningtyas, Isfatul Fadila C.S., Dea Sabilillah, Syarif Sulthon H., Silvia Gita F.A., … Herfanda Yoga P.P. (2023). Peningkatan Pendapatan dan Ketahanan Pangan Keluarga melalui Teknik Pengolahan Teh di Dusun Kembangan, Desa Mojojajar, Kecamatan Kemlagi, Kabupaten Mojokerto. ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan, 1(2), 178–185. https://doi.org/10.59061/abdimasterapan.v1i2.593
Budiyanto, F., Waluyo, S. E. Y., Fitriyani, Z. A., Ridha, M., & Ashriana, A. N. (2025). Optimasi Strategi Operasional dan Pemasaran Perguruan Tinggi Melalui Pemodelan Sistem Dinamis dan Analisis Statistik Preferensi Mahasiswa Baru di Wilayah Mojokerto. Cendekia: Jurnal Ilmu Pengetahuan, 5(3). https://doi.org/10.51878/cendekia.v5i3.5811
Chien, S.-Y. (2024). Entrepreneurial Orientation, Dynamic Capability, and Franchisee Performance: The Role of Market Responsiveness. Entrepreneurship Research Journal, 14(1), 339–366. https://doi.org/10.1515/erj-2021-0194
Cramariuc, O., & Nastase, C. E. (2024). The Role of Intention and Motivation for Researchers Engaging in Academic Entrepreneurship (University Spin-Offs) (pp. 21–37). https://doi.org/10.1007/978-3-031-54435-4_2
Dyer, J. H., & Singh, H. (1998). The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. Academy of Management Review, 23(4), 660–679. https://doi.org/10.5465/amr.1998.1255632
Etikan, I. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1. https://doi.org/10.11648/j.ajtas.20160501.11
Fan, H., Peng, B., & Qu, J. (2024). Financial literacy, entrepreneurial activity and entrepreneurial motivation. Finance Research Letters, 68, 105982. https://doi.org/10.1016/j.frl.2024.105982
Ghozali, I. (2013). Aplikasi analisis multivariat dengan program IBM SPSS (Edisi 7) (7th ed.). Universitas Diponegoro.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). McGraw–Hill Education.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7
Hasan, M., Jannah, M., Supatminingsih, T., Ahmad, M. I. S., Sangkala, M., Najib, M., & Elpisah. (2024). Understanding the role of financial literacy, entrepreneurial literacy, and digital economic literacy on entrepreneurial creativity and MSMEs success: a knowledge-based view perspective. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2433708
Hoang, H., & Antoncic, B. (2003). Network-based research in entrepreneurship. Journal of Business Venturing, 18(2), 165–187. https://doi.org/10.1016/S0883-9026(02)00081-2
Huston, S. J. (2010). Measuring Financial Literacy. Journal of Consumer Affairs, 44(2), 296–316. https://doi.org/10.1111/j.1745-6606.2010.01170.x
Kang, G.-L., Park, C.-W., & Jang, S.-H. (2024). A Study on the Impact of Financial Literacy and Digital Capabilities on Entrepreneurial Intention: Mediating Effect of Entrepreneurship. Behavioral Sciences, 14(2), 121. https://doi.org/10.3390/bs14020121
Kuratko, D. F. (2017). Corporate Entrepreneurship 2.0: Research Development and Future Directions. Foundations and Trends® in Entrepreneurship, 13(6), 441–490. https://doi.org/10.1561/0300000082
Lusardi, A., & Mitchell, O. S. (2014). The Economic Importance of Financial Literacy: Theory and Evidence. Journal of Economic Literature, 52(1), 5–44. https://doi.org/10.1257/jel.52.1.5
Mitrega, M., Forkmann, S., Ramos, C., & Henneberg, S. C. (2012). Networking capability in business relationships — Concept and scale development. Industrial Marketing Management, 41(5), 739–751. https://doi.org/10.1016/j.indmarman.2012.06.002
Oseifuah, E. K. (2010). Financial literacy and youth entrepreneurship in South Africa. African Journal of Economic and Management Studies, 1(2), 164–182. https://doi.org/10.1108/20400701011073473
Remund, D. (2010). Financial Literacy Explicated: The Case for a Clearer Definition in an Increasingly Complex Economy. Journal of Consumer Affairs, 44(2), 276–295. https://doi.org/10.1111/j.1745-6606.2010.01169.x
Saebi, T., Foss, N. J., & Linder, S. (2019). Social Entrepreneurship Research: Past Achievements and Future Promises. Journal of Management, 45(1), 70–95. https://doi.org/10.1177/0149206318793196
Salisu, Y., & Abu Bakar, L. J. (2019). Technological capability, relational capability and firms’ performance. Revista de Gestão, 27(1), 79–99. https://doi.org/10.1108/REGE-03-2019-0040
Sarwar, Z., Khan, M. A., Yang, Z., Khan, A., Haseeb, M., & Sarwar, A. (2021). An Investigation of Entrepreneurial SMEs’ Network Capability and Social Capital to Accomplish Innovativeness: A Dynamic Capability Perspective. Sage Open, 11(3). https://doi.org/10.1177/21582440211036089
Stam, W., & Elfring, T. (2008). Entrepreneurial Orientation and New Venture Performance: The Moderating Role of Intra- And Extraindustry Social Capital. Academy of Management Journal, 51(1), 97–111. https://doi.org/10.5465/amj.2008.30744031
Stewart, W. H., & Roth, P. L. (2001). Risk propensity differences between entrepreneurs and managers: A meta-analytic review. Journal of Applied Psychology, 86(1), 145–153. https://doi.org/10.1037/0021-9010.86.1.145
Vavensy, P., & Handoyo, S. E. (2023). Influence of Motivation, Business Capital, Entrepreneurial Knowledge, and Business Networks on Business Success. International Journal of Management Science and Application, 1(2), 87–102. https://doi.org/10.58291/ijmsa.v1i2.76
Walter, A., Auer, M., & Ritter, T. (2006). The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing, 21(4), 541–567. https://doi.org/10.1016/j.jbusvent.2005.02.005
Zhang, W., Li, Y., Zeng, Q., Zhang, M., & Lu, X. (2022). Relationship between Entrepreneurship Education and Entrepreneurial Intention among College Students: A Meta-Analysis. International Journal of Environmental Research and Public Health, 19(19), 12158. https://doi.org/10.3390/ijerph191912158
Published
2025-11-26
How to Cite
Sepvianto, G. A., Budiyanto, F., Sudarmiatin, & Wijijayanti, T. (2025). Bridging Campus to Business World: Roles of Business Literacy and Networking Capability in Enhancing Students’ Entrepreneurial Motivation. International Journal of Economics, Business and Innovation Research, 4(06), 797-813. https://doi.org/10.63922/ijebir.v4i06.2568
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