The Role of E-Commerce Adoption in Driving Business Growth of Micro MSMEs: Evidence from Semarang City

Mellasanti Ayuwardani; Sri Eka Sadriatwati; Rara Ririn Budi Utaminingtyas; Rustono; Irin Mirrah Luthfia

doi:10.63922/ijebir.v4i05.2215

Mellasanti Ayuwardani Politeknik Negeri Semarang, Indonesia.
Sri Eka Sadriatwati Politeknik Negeri Semarang, Indonesia.
Rara Ririn Budi Utaminingtyas Politeknik Negeri Semarang, Indonesia.
Rustono Politeknik Negeri Semarang, Indonesia.
Irin Mirrah Luthfia Politeknik Negeri Semarang, Indonesia.

DOI: https://doi.org/10.63922/ijebir.v4i05.2215

Keywords: e-commerce adoption, business growth, micro MSMEs

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are currently the backbone of the national economy, contributing 61.07% to the national gross domestic product (GDP) and absorbing 97% of the workforce. Digitalization has become one of the keys to MSME growth. Many micro-enterprise actors are keeping up with technological developments by expanding their businesses through the use of technology, one of which is utilizing e-commerce. This study is an explanatory research. The population consists of micro MSMEs in the city of Semarang, with a total sample of 41 respondents. Data collection was carried out by distributing questionnaires via Google Forms. The results of the study indicate a significant influence of e-commerce adoption on business growth.

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