The Career Motivation as a Barista (Starbucks Yogyakarta Baristas)

  • Indra Rahman Sumadijaya Universitas Islam Indonesia
  • Arif Hartono Universitas Islam Indonesia
Keywords: Barista, Student, Coffee Shop, Work Motivation, Career Development, Working Experience,

Abstract

Yogyakarta's status as a student there is one industry that benefits from the city's image as a student city: the coffee shop business, in which the cafes that are sprouting across Yogyakarta provide an option for students to do homework or simply hang out and relax with their friends, even became the place for earning more allowance. The findings indicate that the primary reason someone chooses to become a barista is to meet financial demands, get experience, and open up prospects for advancement in their field. This study also demonstrates that for some people, working as a barista is not only a transitory employment, but also part of their professional progression.

References

Ario, M. (2019). Motivasi Mahasiswa dalam Memilih Pekerjaan Paruh Waktu. Yogyakarta: Universitas Negeri Yogyakarta.

Ayu, P. D. (2019). Makna Kerja pada Mahasiswa Pekerja. Surabaya: Universitas Airlangga.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: SAGE.

Herzberg, F. (1959). The Motivation to Work. New York: John Wiley & Sons.

Khanady, A., Sari, D. A., & Putri, F. (2021). Motivasi kerja pada mahasiswa yang bekerja paruh waktu. Jurnal Psikologi Sosial, 9(1), 12–21.

Krumboltz, J. D. (1996). Learning Theory of Career Counseling. In D. Brown & L. Brooks (Eds.), Career Choice and Development (3rd ed.). San Francisco: Jossey-Bass.

Kuçukkumurler, S., & Ozgen, N. (2009). The impact of coffee consumption on global trade. International Journal of Trade and Commerce, 3(2), 44–56.

Lee, J., & Ruck, M. (2022). The evolving role of baristas in the specialty coffee industry. Journal of Foodservice Business Research, 25(3), 219–234.

Luthans, F. (2011). Organizational Behavior (12th ed.). New York: McGraw-Hill.

Maslow, A. H. (1954). Motivation and Personality. New York: Harper & Row.

Miles, M. B., & Huberman, A. M. (2007). Qualitative Data Analysis: An Expanded

Sourcebook (2nd ed.). Thousand Oaks, CA: SAGE.

Nurhasanah, A., & Dewi, F. K. (2019). Budaya kerja barista dalam coffee shop franchise. Jurnal Sosiologi Pendidikan, 13(1), 56–67.

Schein, E. H. (1978). Career Dynamics: Matching Individual and Organizational Needs. Reading, MA: Addison-Wesley.

Starbucks Indonesia. (2024). Tentang Kami. Diakses dari https://www.starbucks.co.id/about

Super, D. E. (1990). A life-span, life-space approach to career development. In D. Brown, L. Brooks & Associates (Eds.), Career Choice and Development (2nd ed., pp. 197–261). San Francisco: Jossey-Bass.

Wardhani, R. (2020). Dinamika Karir Barista di Kota Besar. Jakarta: Universitas Indonesia.

Published
2025-07-31
How to Cite
Indra Rahman Sumadijaya, & Arif Hartono. (2025). The Career Motivation as a Barista (Starbucks Yogyakarta Baristas). International Journal of Economics, Business and Innovation Research, 4(04), 1809-1816. https://doi.org/10.63922/ijebir.v4i04.2161