Analysis of Professional Competence and Product Innovation on Business Performance Mediated by Digital Marketing in the Photography Industry
Keywords:
Professional Competence, Product Innovation, Digital Marketing, Business Performance
Abstract
This study investigates the influence of professional competence and product innovation on business performance, with digital marketing acting as a mediating variable. The research focuses on photography entrepreneurs registered with HIPDI (Himpunan Pengusaha Dokumentasi Indonesia) in Jakarta. Using a quantitative approach, data were collected through questionnaires distributed to 180 respondents and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The results reveal that professional competence has a significant and positive effect on both digital marketing and business performance. Product innovation also significantly influences business performance and digital marketing, though its impact is comparatively smaller. Moreover, digital marketing is proven to mediate the relationship between both professional competence and product innovation toward business performance, acting as a complementary mediator. These findings highlight the critical role of digital marketing in enhancing the effects of competence and innovation on business outcomes. Therefore, strengthening digital marketing strategies, along with improving professional skills and continuous product innovation, is essential to improve competitiveness and ensure sustainable growth in the photography business sector.
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Van Auken, H. E., Ardakani, M. F., Carraher, S., & Avorgani, R. K. (2021). Innovation among entrepreneurial SMEs during the COVID-19 crisis in Iran. Small Business International Review, 5(2), e395.
Chusumastuti, D., Zulfikri, A., & Rukmana, A. Y. (2023). Pengaruh Digital Marketing dan Kompetensi Wirausaha Terhadap Kinerja Pemasaran (Studi ada UMKM di Jawa Barat). Jurnal Bisnis Dan Manajemen West Science, 2(2), 83–93. https://doi.org/10.58812/jbmws.v2i02.334
Dewantoro, B., Putranto, A., & Purwanto, H. (2023). Pengaruh Kompetensi Sumber Daya Manusia dan Inovasi Produk Terhadap Kinerja UMKM (Studi Empiris Pada UMKM di Kabupaten Wonosobo). MAGNA: Journal of Economics, Management, and Business, 2(1), 60–72. https://doi.org/10.32699/magna.v2i1.4153
Fiernaningsih, N., Herijanto, P., Rifiani, I., Santoso, E. B., & Hadi, M. (2018). Peningkatan Kemampuan Manajemen, Produksi, Dan Pemasaran Jasa Bagi Wirausahawan Pemula Fotografi Dan Videografi Di Blitar. Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS, 1(2), 68–73. https://doi.org/10.31328/js.v1i2.899
Kumar, V., Dixit, A., Javalgi, R. (Raj) G., & Dass, M. (2016). Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing. Journal of the Academy of Marketing Science, 44(1), 24–45. https://doi.org/10.1007/s11747-015-0426-9
Laitupa, V., & Sukesi. (2022). Pengaruh Kompetensi dan Motivasi Kerja terhadap Kinerja Bisnis Pelaku Usaha Mikro Melalui Orientasi Kewirausahaan Sebagai Variabel Intervening. Soetomo Business Review, 3(1), 1–32.
Nabhani, I., Dzulfikar, B. A., & Aulawi, H. (2024). Perancangan Peningkatan Kualitas Jasa Usaha Kecil dan Menengah (UMKM) Fotografi. Jurnal Kalibrasi, 22(1), 52–62. https://doi.org/10.33364/kalibrasi/v.22-1.1450
Ng, H. S., Kee, D. M. H., & Ramayah, T. (2020). Examining the mediating role of innovativeness in the link between core competencies and SME performance. Journal of Small Business and Enterprise Development, 27(1), 103–129. https://doi.org/10.1108/JSBED-12-2018-0379
Persada, D. G., & Kusumawardhani, A. (2021). Analisis Modal Intelektual, Customer Relationship dan Inovasi Produk terhadap Keunggulan Bersaing Guna Meningkatkan Kinerja Perusahaan pada Usaha Jasa Fotografi. Syntax Literate: Jurnal Ilmiah Indonesia, 6(6), 2736–2747.
Rachmasari, A. D., & Suprapti, N. W. S. (2022). PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA BISNIS UKM KEDAI KOPI. E-Jurnal Manajemen, 11(2), 318–337. https://doi.org/10.24843/EJMUNUD.2022.v11.i02.p06
Scuotto, V., Santoro, G., Bresciani, S., & Del Giudice, M. (2017). Shifting intra- and inter-organizational innovation processes towards digital business: An empirical analysis of SMEs. Creativity and Innovation Management, 26(3), 247–255. https://doi.org/10.1111/caim.12221
Uma, S., & Bougie, R. (2017). Metode Penelitian untuk Bisnis: Pendekatan Pengembangan-Keahlian. Edited by Dedy A. Halim. 6th ed. Jakarta: Salemba Empat.
Setya, K. G., Agustinus, M., Sugiyanto, M. P., & Hidayat, D. (2021). the Mediating Role of Innovation Performance Between Social Media Capability and Business Sustainability in E-Business. Milestone: Journal of Strategic Management, 1(1), 25. https://doi.org/10.19166/ms.v1i1.3111
Thomas, A.-D., Michael, B. N., & Raphael, O. (2017). Effects of Regulations and Competition on the Innovativeness – Performance Relationship: Evidence from the Financial Services Industry. International Journal of Bank Marketing, 12(7), 1–32.
Ubaidillah, A. R., Kurniati, R. R., & Hardati, R. N. (2020). PENGEMBANGAN SUMBER DAYA MANUSIA BERBASIS KOMPETENSI SEBAGAI SOLUSI UNTUK MENINGKATKAN KINERJA KARYAWAN (STUDI PADA STUDIO FOTO MERAHDELIMA PHOTOGRAPHY). JIAGABI, 9(2), 269–276.
Wahyuni, N. M., & Sara, I. M. (2020). The effect of entrepreneurial orientation variables on business performance in the SME industry context. Journal of Workplace Learning, 32(1), 35–62. https://doi.org/10.1108/JWL-03-2019-0033
Wibawa, N. D., Widiastini, N. M. A., & Telagawathi, N. L. W. S. (2024). Pengaruh Inovasi Produk Dalam Memediasi Digital Marketing Terhadap Kinerja Pemasaran UMKM Di Kabupaten Buleleng. Management Studies and Entrepreneurship Journal (MSEJ), 5(2). https://doi.org/10.37385/msej.v5i2.5612
Yanti, N. P. Y. P., Telagawathi, N. L. W. S., & Widiastini, N. M. A. (2024). PERAN MEDIASI DIGITAL MARKETING PADA PENGARUH LITERASI DIGITAL DAN INOVASI PRODUK TERHADAP KINERJA UMKM. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 13(2), 282–299. https://doi.org/10.24843/EEB.2024.v13.i02.p08
Published
2025-06-13
How to Cite
Susanto, I., Handaru, A. W., & Pahala, I. (2025). Analysis of Professional Competence and Product Innovation on Business Performance Mediated by Digital Marketing in the Photography Industry. International Journal of Economics, Business and Innovation Research, 4(04), 356-370. https://doi.org/10.63922/ijebir.v4i04.1940
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