The Influence Of Electronic Word Of Mouth and Perceived Value on Online Purchasing Decisions Purchasing Decisions on the Shopee Marketplace

  • Bela Dania Putri Business Administration, University of Lampung, Indonesia
  • Irsandi Irsandi Business Administration, University of Lampung, Indonesia
  • Trenggono Pujo Sakti Business Administration, University of Lampung, Indonesia
DOI: https://doi.org/10.63922/ijebir.v4i02.1681
Keywords: Electronic Word Of Mouth, Perceived Value, Marketplace Shopee.

Abstract

This research aims to test and analyze the influence of Electronic Word of Mouth and Perceived Value on Online Purchasing Decisions. This research was conducted on the Shopee Marketplace, a case study of Bandar Lampung University students. The sample for this research consisted of 65 respondents using random sampling techniques. Data were analyzed using multiple linear regression analysis, classical assumption test, T test, and coefficient of determination using SPSS software. The research results prove that partially there is a significant influence of the Electronic Word of Mouth variable on Online Purchasing Decisions, the Perceived Value variable has a significant impact on Online Purchasing Decisions.

References

sumber acuan
Published
2025-03-22
How to Cite
Bela Dania Putri, Irsandi, I., & Trenggono Pujo Sakti. (2025). The Influence Of Electronic Word Of Mouth and Perceived Value on Online Purchasing Decisions Purchasing Decisions on the Shopee Marketplace. International Journal of Economics, Business and Innovation Research, 4(02), 992-1002. https://doi.org/10.63922/ijebir.v4i02.1681
Issue
Vol. 4 No. 02 (2025): Pebruary - March, International Journal of Economics, Business and Innovation Research( IJEBIR)
Section
Articles