Analysis of the Influence of Trust and Its Antecedents (Forums and Communities, Interpersonal Recommendations, Social Presence, and Familiarity) on Purchase Intention on E-Commerce Platforms in Indonesia
Keywords:
Trust, Purchase Intention, E-Commerce, Forums and Communities, Interpersonal Recommendations, Social Presence, Familiarity
Abstract
This study aims to determine the effect of trust on purchase intention on e-commerce sites in Indonesia and the antecedent factors, namely forums and communities, interpersonal recommendations, social presence, and familiarity. Trust is a key element in online transactions that can influence consumer purchasing decisions. This study uses a quantitative method with a data collection technique through a survey of 300 respondents from e-commerce platform users in Indonesia. The sampling technique uses a non-probability sampling technique using a purposive sampling method which is then processed using the PLS-SEM statistical analysis tool using SmartPLS software version 3.0. The results of the study indicate that antecedent factors have a significant influence on the formation of consumer trust, which ultimately has an impact on increasing purchase intention. These findings provide insight for e-commerce industry players in designing strategies to increase consumer trust and engagement.
References
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Purchase Interest: The Mediating Role of Brand Image. Journal of Business
Management Focus, 12(1), 30–42. https://doi.org/10.12928/fokus.v12i1.5717
Agustina, D. (2017). Social Commerce Features in E-Commerce Websites in
Indonesia. Mulawarman Informatics Journal, 12(1), 25–29.
Agustini, NKDA (2017). Analysis of Factors Influencing Purchase Decisions in Online
Shops of Economic Education Students, Class of 2012. Undiksha Economic
Education Journal, 9(1), 127. https://doi.org/10.23887/jjpe.v9i1.19997
Aisyah, WN, Anwar, MK, & Malihah, L. (2022). The Influence of Shopee Tagline “Free
Shipping Xtra” on Online Shopping Interest: (Case Study of Female Students of
Business,
the Faculty of Islamic Economics and Business). Surplus: Journal of Economics
and
1(1),
12–22.
https://qjurnal.my.id/index.php/sur/article/view/113%0A
Retrieved
from
Alamsyah, DP, Farrell, T., Vaneza, FT, Matthew, J., & Pratama, CA (2023). The
Antecedents of Purchase Intention in Sustainable Marketing. AIP Conference
Proceedings, 2594. https://doi.org/10.1063/5.0109134
Alwafi, F., & Magnadi, RH (2016). The influence of perceived security, ease of
transaction, trust in the store and shopping experience on online purchasing
interest on the Tokopedia.com shopping site. Diponegoro Journal of
Management, 5(2), 134–148.
Amartya, M. (2021). Factors Influencing the Intention to Continue Using Shopeepay.
Anjani, S., & Irwansyah, I. (2020). The Role of Social Media Influencers in
Communicating Messages Using Instagram. Polyglot: Scientific Journal, 16(2),
203–229.
APJII. (2024). Data on Internet Users in Indonesia 2019-2020. Retrieved April 4, 2024,
from apjii.or.id website: https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet
indonesia-tembus-221-juta-orang
Arumsari, R., & Ariyanti, M. (2017). The Effect of Electronic Word of Mouth, Brand
Image, Customer Trust and Customer Satisfaction towards Repurchase Intention
at PT. GO-JEK Indonesia. International Journal of Science and Research (IJSR),
6(7), 1732–1737. https://doi.org/10.21275/ART20175247
Athapaththu, J.C., & Kulathunga, D. (2018). Factors Affecting Online Purchase
Intention: Effects of Technology and Social Commerce. International Business
Research, 11(10), 111. https://doi.org/10.5539/ibr.v11n10p111
Bagozzi, R.P., & Dholakia, U.M. (2002). Intentional social action in virtual
communities. Journal of Interactive Marketing, 16(2), 2–21.
Begum, V. V, & Kavitha, M. (2023). Blockchain technology in the marketing sphere. In
Blockchain: The Chain for the Changing Marketing Sphere (pp. 1–7). Retrieved
from
https://www.scopus.com/inward/record.uri?eid=2-s2.0
85183801489&partnerID=40&md5 =4be19b15864d85dae771b6733ea4fccd
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Cheung, C. M. K., Chiu, P.-Y., & Lee, M. K. O. (2011). Online social networks: Why
do students use Facebook? Computers in Human Behavior, 27(4), 1337–1343.
Christy, CC (2022). FoMo on social media and e-WoM: online shopping considerations
in marketplaces. Journal of Communication Studies, 6(1), 331–357.
Dalali, S., Adarsh, C. J., Abhishek, B. K., & Akshay, K. (2023). Organic Mart: E
Commerce Web Site for Agriculture. Lecture Notes in Electrical Engineering, 947,
593–602. https://doi.org/10.1007/978-981-19-5936-3_55
Dameria, C., Akbar, R., & Natalivan, P. (2017). Who owns the sense of place? A
review of the human dimension in the conservation of the Old City Heritage Area.
Heritage Seminar of the Indonesian Built Environment Researchers Association
(IPLBI), 1, 235–240.
Katadata Databoks. (2022). Indonesia's E-Commerce Transaction Value Estimated to
Reach US$137.5 Billion in 2025. Retrieved January 22, 2024, from
databoks.katadata.co.id
https://databoks.katadata.co.id/datapublish/2022/03/18/nilai-transaksi-e
commerce- indonesia-diperkirakan-capai-us1375-miliar-pada-2025
website:
Davison, R. (1997). An instrument for measuring meeting success. Information &
Management, 32(4), 163–176.
Erwin, E., Ardyan, E., Ilyas, A., Ariasih, MP, Nawir, F., Sovianti, R., … Munizu, M.
(2023). DIGITAL MARKETING: Implementation of Digital Marketing in the Era of
Society 5.0. PT. Sonpedia Publishing Indonesia.
Fauziah, N., Isyanto, P., & Yani, D. (2023). The Influence of Digital Marketing Content
and Electronic Word of Mouth on Purchase Interest in Tiktok Shop among
Management Study Program Students at Buana Perjuangan University,
Karawang. JISIP: Journal of Social Sciences and Education, 7(1), 831–839.
https://doi.org/http://dx.doi.org/10.58258/jisip.v7i1.4854
Febrianti, TN, & Supriyoso, P. (2024). Customer Relationship Management (CRM)
Strategy to Increase Customer Retention at PD. Putra I'S. Proceedings of FRIMA
(Scientific Research Festival of Management and Accounting), 1(7), 804–814.
Giri, A., Chatterjee, S., Biswas, S., & Aich, A. (2020). Factors Influencing Consumer
Purchase Intention of Daily Groceries Through B2C Websites in Metro-Cities of
India. International Journal of Scientific and Technological Research, 9(1), 719
722. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0
85078769365&partnerID=40&md5= 1071a9f7dcd901b36f32fa098c4e65e1
Hendratri, BG, Dianto, AY, Mas'ut, Zakariya, M., & Udin, MF (2023). Positive
Transformation: Analysis of Online Buying and Selling System at Anisa Online
Shop Grosir Mlorah Rejoso Nganjuk in Islamic Economic Perspective. Journal on
Education,
5(4),
https://doi.org/https://doi.org/10.31004/joe.v5i4.4774
17801–17806.
Heng, M. S. H. (2003). Understanding electronic commerce from a historical
perspective. Communications of the Association for Information Systems, 12(1),
6.
Hidayat, A., Supardin, L., Trisninawati, & Alhempi, R. (2024). Quantitative Research
Methodology. Padang: Takaza Innovatix Labs.
Hidayatullah, AM (2023). The Influence of Instagram Social Media Marketing Activities
on Customer Loyalty in E-Commerce Thrift. Islamic University of Indonesia.
Iwan, I., & Purwatiningsih, P. (2023). The Influence of Security and Trust on
Repurchase Intention (Case Study on Shopee in West Jakarta). Jurnal Perspektif,
21(1), 96–100. https://doi.org/10.31294/jp.v21i1.15501
Jin, W., Sun, Y., Wang, N., & Zhang, X. (2017). Why do users purchase virtual
products in MMORPG? An integrative perspective of social presence and user
engagement. Internet Research, 27(2), 408–427. https://doi.org/10.1108/IntR-04
2016-0091
Jin, W., Sun, Y., Wang, N., & Zhang, X. (2017). Why do users purchase virtual
products in MMORPG? An integrative perspective of social presence and user
engagement. Internet Research, 27(2), 408–427. https://doi.org/10.1108/IntR-04
2016-0091
Kasinem, K. (2020). The Influence of Trust and Service Quality on Consumer
Satisfaction at the Bukit Serelo Lahat Hotel. Jurnal Media Wahana Ekonomika,
17(4), 329. https://doi.org/10.31851/jmwe.v17i4.5096
Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social
networking sites. Asia Pacific Management Review, 22(1), 16–24.
https://doi.org/10.1016/j.apmrv.2016.10.006
Lisdayanti, A., & Padmanegara, OH (2024). The Role of Blockchain Technology in
Increasing Consumer Trust and Privacy Data Security on E-Commerce Platforms
in Indonesia. Journal of Business and Financial Management, 5(2), 347–361.
https://www.forbes.com/sites/quora/2017/11/27/e-commerce-is-affecting-brickand-mortar-retail-but-not-in-the-way-you-think/?sh=7d8e231d22bd
Ramadhany, ED, Huda, MQ, & Mahendra, IDMY (2023). Analysis of E-Commerce
Customer Trust Based on Buyer Perception. Simki Economic Journal, 6(2), 497
507. https://doi.org/10.29407/jse.v6i2.374
Ramadius, A. (2012). Effectiveness of Discussion Forums (Threads) on Community
Sites on User Satisfaction in Obtaining Information (University of Lampung).
University of Lampung. Retrieved from https://digilib.unila.ac.id/11189/
Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer
satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690.
https://doi.org/10.1016/j.heliyon.2019.e02690
Rizanata, MF (2014). The Influence of Customer Trust on Word of Mouth, Purchase
Intention and Customer Retention of Indomaret Outlets in Surabaya. Journal of
Business and Banking, 4(1), 31. https://doi.org/10.14414/jbb.v4i1.291
Saadah, N., Hakim, MAN, & Imron, A. (2022). User Behavior of Accounting Information
Systems in MSME Business Actors in E-Commerce Business. Journal of
Information, Taxation, Accounting, and Public Finance, 17(2), 195–218.
Saragih, H., & Ramdhany, R. (2012). The influence of customer intention to shop
online again through the information technology media of the Kaskus buying and
selling forum (FJB). Information System Journal, 8(2), 100–112.
Sharma, S., Menard, P., & Mutchler, L. A. (2019). Who to Trust? Applying Trust to
Social Commerce. Journal of Computer Information Systems, 59(1), 32–42.
https://doi.org/10.1080/08874417.2017.1289356
Shirkhodaie, M., & Deylami, M.R. (2016). Positive Word of Mouth Marketing:
Explaining the Roles of Value Congruity and Brand Love. Journal of
Competitiveness, 8(1), 19–37. https://doi.org/10.7441/joc.2016.01.02
Steven, J., & Ramli, AH (2023). E-Service Quality, E-Wallet and Trust in Purchase
Interest of Non-Cash Payment Users of the Shopee Application. Scientific Journal
of Unity Management, 11(2), 267–278.
Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers' product
evaluations and trust on repurchase intention in e-commerce environments.
International
Journal
of
Information
https://doi.org/10.1016/j.ijinfomgt.2017.12.008
Management, 39, 199–219.
Suryaningsih, SE, Nursia, SE, & Dodi Apriadi, SE (2024). Social Media Marketing:
Skills for the Digital Age. Takaza Innovatix Labs.
Susilowati, G., Ruaini, W., Riana, D., & Kholifah, O. (2025). The influence of live
streaming and brand image on purchasing decisions for Glad2Glow products.
Bundling: Journal of Management and Business, 1(2), 87–94.
Trivedi, S. K., & Yadav, M. (2020). Repurchase intentions in generation Y: mediation of trust and e-satisfaction. Marketing Intelligence & Planning, 38(4), 401–415.
https://doi.org/10.1108/MIP-02-2019-0072
Wang, D., Oppewal, H., & Thomas, D. (2017). Anticipated embarrassment due to
social presence withholds consumers from purchasing products that feature a
lucky charm. European Journal of Marketing, 51(9/10), 1612–1630.
https://doi.org/10.1108/EJM-02-2015-0087
Wardhani, MRT (2020). The Influence of Perceived Ease of Use and Perceived Risk
on Buying Intention with Customer Attitude as an Intervening. Putra Bangsa
University.
Wijaya, F., & Sujana, S. (2020). The Influence of Service Quality and Price Perception
on Customer Satisfaction and Its Impact on Word of Mouth. Jurnal Ilmiah
Pariwisata Kesatuan, 1(1), 9–18. https://doi.org/10.37641/jipkes.v1i1.323
Wijayanthi, NPPA, & Goca, IGPAW (2022). The Influence of Trust, Product Quality,
and Consumer Satisfaction on Repurchase Intention at Tokopedia. Journal of
Management
and
Equilibrium
https://doi.org/10.47329/jurnal_mbe.v8i1.844
Business,
8(1),
102–117.
Yoonaisil, T., Protopapa, I., & Montecchi, M. (2023). The Influencing Factors of Social
Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer
Satisfaction: An Abstract. In Developments in Marketing Science: Proceedings of
the Academy of Marketing Science (pp. 389–390). https://doi.org/10.1007/978-3
031-24687-6_165
Purchase Interest: The Mediating Role of Brand Image. Journal of Business
Management Focus, 12(1), 30–42. https://doi.org/10.12928/fokus.v12i1.5717
Agustina, D. (2017). Social Commerce Features in E-Commerce Websites in
Indonesia. Mulawarman Informatics Journal, 12(1), 25–29.
Agustini, NKDA (2017). Analysis of Factors Influencing Purchase Decisions in Online
Shops of Economic Education Students, Class of 2012. Undiksha Economic
Education Journal, 9(1), 127. https://doi.org/10.23887/jjpe.v9i1.19997
Aisyah, WN, Anwar, MK, & Malihah, L. (2022). The Influence of Shopee Tagline “Free
Shipping Xtra” on Online Shopping Interest: (Case Study of Female Students of
Business,
the Faculty of Islamic Economics and Business). Surplus: Journal of Economics
and
1(1),
12–22.
https://qjurnal.my.id/index.php/sur/article/view/113%0A
Retrieved
from
Alamsyah, DP, Farrell, T., Vaneza, FT, Matthew, J., & Pratama, CA (2023). The
Antecedents of Purchase Intention in Sustainable Marketing. AIP Conference
Proceedings, 2594. https://doi.org/10.1063/5.0109134
Alwafi, F., & Magnadi, RH (2016). The influence of perceived security, ease of
transaction, trust in the store and shopping experience on online purchasing
interest on the Tokopedia.com shopping site. Diponegoro Journal of
Management, 5(2), 134–148.
Amartya, M. (2021). Factors Influencing the Intention to Continue Using Shopeepay.
Anjani, S., & Irwansyah, I. (2020). The Role of Social Media Influencers in
Communicating Messages Using Instagram. Polyglot: Scientific Journal, 16(2),
203–229.
APJII. (2024). Data on Internet Users in Indonesia 2019-2020. Retrieved April 4, 2024,
from apjii.or.id website: https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet
indonesia-tembus-221-juta-orang
Arumsari, R., & Ariyanti, M. (2017). The Effect of Electronic Word of Mouth, Brand
Image, Customer Trust and Customer Satisfaction towards Repurchase Intention
at PT. GO-JEK Indonesia. International Journal of Science and Research (IJSR),
6(7), 1732–1737. https://doi.org/10.21275/ART20175247
Athapaththu, J.C., & Kulathunga, D. (2018). Factors Affecting Online Purchase
Intention: Effects of Technology and Social Commerce. International Business
Research, 11(10), 111. https://doi.org/10.5539/ibr.v11n10p111
Bagozzi, R.P., & Dholakia, U.M. (2002). Intentional social action in virtual
communities. Journal of Interactive Marketing, 16(2), 2–21.
Begum, V. V, & Kavitha, M. (2023). Blockchain technology in the marketing sphere. In
Blockchain: The Chain for the Changing Marketing Sphere (pp. 1–7). Retrieved
from
https://www.scopus.com/inward/record.uri?eid=2-s2.0
85183801489&partnerID=40&md5 =4be19b15864d85dae771b6733ea4fccd
BPS. (2021). E-Commerce Statistics 2021. Jakarta.
BPS. (2022). eCommerce Statistics 2022. Jakarta.
BPS. (2023). E-Commerce Statistics 2023. Jakarta.
Cheung, C. M. K., Chiu, P.-Y., & Lee, M. K. O. (2011). Online social networks: Why
do students use Facebook? Computers in Human Behavior, 27(4), 1337–1343.
Christy, CC (2022). FoMo on social media and e-WoM: online shopping considerations
in marketplaces. Journal of Communication Studies, 6(1), 331–357.
Dalali, S., Adarsh, C. J., Abhishek, B. K., & Akshay, K. (2023). Organic Mart: E
Commerce Web Site for Agriculture. Lecture Notes in Electrical Engineering, 947,
593–602. https://doi.org/10.1007/978-981-19-5936-3_55
Dameria, C., Akbar, R., & Natalivan, P. (2017). Who owns the sense of place? A
review of the human dimension in the conservation of the Old City Heritage Area.
Heritage Seminar of the Indonesian Built Environment Researchers Association
(IPLBI), 1, 235–240.
Katadata Databoks. (2022). Indonesia's E-Commerce Transaction Value Estimated to
Reach US$137.5 Billion in 2025. Retrieved January 22, 2024, from
databoks.katadata.co.id
https://databoks.katadata.co.id/datapublish/2022/03/18/nilai-transaksi-e
commerce- indonesia-diperkirakan-capai-us1375-miliar-pada-2025
website:
Davison, R. (1997). An instrument for measuring meeting success. Information &
Management, 32(4), 163–176.
Erwin, E., Ardyan, E., Ilyas, A., Ariasih, MP, Nawir, F., Sovianti, R., … Munizu, M.
(2023). DIGITAL MARKETING: Implementation of Digital Marketing in the Era of
Society 5.0. PT. Sonpedia Publishing Indonesia.
Fauziah, N., Isyanto, P., & Yani, D. (2023). The Influence of Digital Marketing Content
and Electronic Word of Mouth on Purchase Interest in Tiktok Shop among
Management Study Program Students at Buana Perjuangan University,
Karawang. JISIP: Journal of Social Sciences and Education, 7(1), 831–839.
https://doi.org/http://dx.doi.org/10.58258/jisip.v7i1.4854
Febrianti, TN, & Supriyoso, P. (2024). Customer Relationship Management (CRM)
Strategy to Increase Customer Retention at PD. Putra I'S. Proceedings of FRIMA
(Scientific Research Festival of Management and Accounting), 1(7), 804–814.
Giri, A., Chatterjee, S., Biswas, S., & Aich, A. (2020). Factors Influencing Consumer
Purchase Intention of Daily Groceries Through B2C Websites in Metro-Cities of
India. International Journal of Scientific and Technological Research, 9(1), 719
722. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0
85078769365&partnerID=40&md5= 1071a9f7dcd901b36f32fa098c4e65e1
Hendratri, BG, Dianto, AY, Mas'ut, Zakariya, M., & Udin, MF (2023). Positive
Transformation: Analysis of Online Buying and Selling System at Anisa Online
Shop Grosir Mlorah Rejoso Nganjuk in Islamic Economic Perspective. Journal on
Education,
5(4),
https://doi.org/https://doi.org/10.31004/joe.v5i4.4774
17801–17806.
Heng, M. S. H. (2003). Understanding electronic commerce from a historical
perspective. Communications of the Association for Information Systems, 12(1),
6.
Hidayat, A., Supardin, L., Trisninawati, & Alhempi, R. (2024). Quantitative Research
Methodology. Padang: Takaza Innovatix Labs.
Hidayatullah, AM (2023). The Influence of Instagram Social Media Marketing Activities
on Customer Loyalty in E-Commerce Thrift. Islamic University of Indonesia.
Iwan, I., & Purwatiningsih, P. (2023). The Influence of Security and Trust on
Repurchase Intention (Case Study on Shopee in West Jakarta). Jurnal Perspektif,
21(1), 96–100. https://doi.org/10.31294/jp.v21i1.15501
Jin, W., Sun, Y., Wang, N., & Zhang, X. (2017). Why do users purchase virtual
products in MMORPG? An integrative perspective of social presence and user
engagement. Internet Research, 27(2), 408–427. https://doi.org/10.1108/IntR-04
2016-0091
Jin, W., Sun, Y., Wang, N., & Zhang, X. (2017). Why do users purchase virtual
products in MMORPG? An integrative perspective of social presence and user
engagement. Internet Research, 27(2), 408–427. https://doi.org/10.1108/IntR-04
2016-0091
Kasinem, K. (2020). The Influence of Trust and Service Quality on Consumer
Satisfaction at the Bukit Serelo Lahat Hotel. Jurnal Media Wahana Ekonomika,
17(4), 329. https://doi.org/10.31851/jmwe.v17i4.5096
Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social
networking sites. Asia Pacific Management Review, 22(1), 16–24.
https://doi.org/10.1016/j.apmrv.2016.10.006
Lisdayanti, A., & Padmanegara, OH (2024). The Role of Blockchain Technology in
Increasing Consumer Trust and Privacy Data Security on E-Commerce Platforms
in Indonesia. Journal of Business and Financial Management, 5(2), 347–361.
https://www.forbes.com/sites/quora/2017/11/27/e-commerce-is-affecting-brickand-mortar-retail-but-not-in-the-way-you-think/?sh=7d8e231d22bd
Ramadhany, ED, Huda, MQ, & Mahendra, IDMY (2023). Analysis of E-Commerce
Customer Trust Based on Buyer Perception. Simki Economic Journal, 6(2), 497
507. https://doi.org/10.29407/jse.v6i2.374
Ramadius, A. (2012). Effectiveness of Discussion Forums (Threads) on Community
Sites on User Satisfaction in Obtaining Information (University of Lampung).
University of Lampung. Retrieved from https://digilib.unila.ac.id/11189/
Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer
satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690.
https://doi.org/10.1016/j.heliyon.2019.e02690
Rizanata, MF (2014). The Influence of Customer Trust on Word of Mouth, Purchase
Intention and Customer Retention of Indomaret Outlets in Surabaya. Journal of
Business and Banking, 4(1), 31. https://doi.org/10.14414/jbb.v4i1.291
Saadah, N., Hakim, MAN, & Imron, A. (2022). User Behavior of Accounting Information
Systems in MSME Business Actors in E-Commerce Business. Journal of
Information, Taxation, Accounting, and Public Finance, 17(2), 195–218.
Saragih, H., & Ramdhany, R. (2012). The influence of customer intention to shop
online again through the information technology media of the Kaskus buying and
selling forum (FJB). Information System Journal, 8(2), 100–112.
Sharma, S., Menard, P., & Mutchler, L. A. (2019). Who to Trust? Applying Trust to
Social Commerce. Journal of Computer Information Systems, 59(1), 32–42.
https://doi.org/10.1080/08874417.2017.1289356
Shirkhodaie, M., & Deylami, M.R. (2016). Positive Word of Mouth Marketing:
Explaining the Roles of Value Congruity and Brand Love. Journal of
Competitiveness, 8(1), 19–37. https://doi.org/10.7441/joc.2016.01.02
Steven, J., & Ramli, AH (2023). E-Service Quality, E-Wallet and Trust in Purchase
Interest of Non-Cash Payment Users of the Shopee Application. Scientific Journal
of Unity Management, 11(2), 267–278.
Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers' product
evaluations and trust on repurchase intention in e-commerce environments.
International
Journal
of
Information
https://doi.org/10.1016/j.ijinfomgt.2017.12.008
Management, 39, 199–219.
Suryaningsih, SE, Nursia, SE, & Dodi Apriadi, SE (2024). Social Media Marketing:
Skills for the Digital Age. Takaza Innovatix Labs.
Susilowati, G., Ruaini, W., Riana, D., & Kholifah, O. (2025). The influence of live
streaming and brand image on purchasing decisions for Glad2Glow products.
Bundling: Journal of Management and Business, 1(2), 87–94.
Trivedi, S. K., & Yadav, M. (2020). Repurchase intentions in generation Y: mediation of trust and e-satisfaction. Marketing Intelligence & Planning, 38(4), 401–415.
https://doi.org/10.1108/MIP-02-2019-0072
Wang, D., Oppewal, H., & Thomas, D. (2017). Anticipated embarrassment due to
social presence withholds consumers from purchasing products that feature a
lucky charm. European Journal of Marketing, 51(9/10), 1612–1630.
https://doi.org/10.1108/EJM-02-2015-0087
Wardhani, MRT (2020). The Influence of Perceived Ease of Use and Perceived Risk
on Buying Intention with Customer Attitude as an Intervening. Putra Bangsa
University.
Wijaya, F., & Sujana, S. (2020). The Influence of Service Quality and Price Perception
on Customer Satisfaction and Its Impact on Word of Mouth. Jurnal Ilmiah
Pariwisata Kesatuan, 1(1), 9–18. https://doi.org/10.37641/jipkes.v1i1.323
Wijayanthi, NPPA, & Goca, IGPAW (2022). The Influence of Trust, Product Quality,
and Consumer Satisfaction on Repurchase Intention at Tokopedia. Journal of
Management
and
Equilibrium
https://doi.org/10.47329/jurnal_mbe.v8i1.844
Business,
8(1),
102–117.
Yoonaisil, T., Protopapa, I., & Montecchi, M. (2023). The Influencing Factors of Social
Presence on Loyalty in Social Commerce: Mediating Role of Trust and Customer
Satisfaction: An Abstract. In Developments in Marketing Science: Proceedings of
the Academy of Marketing Science (pp. 389–390). https://doi.org/10.1007/978-3
031-24687-6_165
Published
2025-03-25
How to Cite
Syahputra, R., & Anas Hidayat. (2025). Analysis of the Influence of Trust and Its Antecedents (Forums and Communities, Interpersonal Recommendations, Social Presence, and Familiarity) on Purchase Intention on E-Commerce Platforms in Indonesia. International Journal of Economics, Business and Innovation Research, 4(02), 1058-1079. https://doi.org/10.63922/ijebir.v4i02.1323
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