Amiroh, Iklila, Sudarmiatin Sudarmiatin, and Agung Winarno. “The Effect of ‘Han So Hee’ Brand Ambassador and E-Wom on Customer Loyalty With Purchase Decision As an Intervening Variable (Study on Consumers of Beauty Products Somethinc)”. International Journal of Business and Quality Research 1, no. 02 (June 25, 2023): 80-95. Accessed October 13, 2026. https://www.e-journal.citakonsultindo.or.id/index.php/IJBQR/article/view/314.