Influence Use Of E-Wallet Against Behavior Compulsive Student
Abstract
This study aims to determine the effect of using e-wallets on the consumptive behavior of college students. This research uses a quantitative method approach. Data was collected by distributing questionnaires to students who actively use e-wallets such as ShopeePay, GoPay, OVO, or Dana. The data analysis technique used is simple linear regression analysis. The results of the study indicate that the use of e-wallets has a positive and significant effect on student consumptive behavior. The ease of transaction features, promos, and discounts offered by e-wallets trigger impulse buying, which encourages students to behave more consumptively. This study suggests that students should improve their digital financial literacy to control their spending.
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