Optimizing Branding and Digital Promotion to Increase the Visibility of MSMEs of Tofu Tempe Factory in Lubuk Betung Village

Fannia Andriani Putri; Ahlan Dhuha; Dela Darmawansyah; Rezza Amanda; Fatrisia Yuristi; Wildani Qurlullah Dwi Juansa Putra; M Afif Riskiansyah; Erina Putri Rumintan; Rachma Afrillia Putri; Saprinurdin

doi:10.63922/ijbqr.v4i03.5066

Fannia Andriani Putri Universitas Bengkulu
Ahlan Dhuha Universitas Bengkulu
Dela Darmawansyah Universitas Bengkulu
Rezza Amanda Universitas Bengkulu
Fatrisia Yuristi Universitas Bengkulu
Wildani Qurlullah Dwi Juansa Putra Universitas Bengkulu
M Afif Riskiansyah Universitas Bengkulu
Erina Putri Rumintan Universitas Bengkulu
Rachma Afrillia Putri Universitas Bengkulu
Saprinurdin Universitas Bengkulu

DOI: https://doi.org/10.63922/ijbqr.v4i03.5066

Keywords: Community Service, Digitalization, Digital Promotion, MSME Branding

Abstract

This article aims to optimize the branding and digital promotion of tempeh tofu factory MSMEs in Lubuk BetungVillage. This MSME (Micro, Small and Medium Enterprise) is one of the leading partners that still have several challenges for expansion to a larger scale. This research conducted by community service group (KKN) from University of Bengkulu group 94 and throughout a participatory method, which involves MSME actors directly in every solution implementation process, starting from observation, solution implementation, to evaluation of the output of this optimization. The results of the activity show that this factory have succeeded in having a more professional identity media, business information becomes more accessible through Google Maps, and there is an increase in partners' understanding of the importance of branding and digital marketing. This optimization opens up opportunities to reach new consumers outside the Lubuk Betung Village area, although the impact on increasing turnover still requires time and consistency in the implementation of digital marketing strategies. This activity is an effective strategy in increasing visibility, expanding marketing reach, and supporting the sustainability of the MSMEs.

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