Public Perception Toward The Revitalization Of Mardika Market In Ambon City

Abstract

Traditional markets play a pivotal role in sustaining the local economy and serve as critical repositories of indigenous values and cultural entities; thus, preserving their market positioning is paramount. In response to shifting consumer preferences toward modern retail environments, strategic market revitalization has become imperative to enhance traditional marketplaces' operational functionality. Grounded in this premise, the revitalization of Mardika Market in Ambon City the primary economic nexus of the municipality was executed with equivalent objectives. This study aims to examine the empirical factors influencing public perception toward the revitalization of Mardika Market utilizing an ordinal logistic regression framework. The empirical results demonstrate that among the variables tested, only "Cleanliness" exerts a partially significant and positive effect on public perception (p = 0.003 < 0.05). This finding highlights that sanitation and cleanliness hold a predominant weight in the public eye, signaling that marketplace environmental quality is a core determinant rather than a peripheral factor in modernization initiatives.