Supply Chain and Marketing Performance of Arabica Coffee Commodity in Bantaeng Regency
Keywords:
Arabica coffee, supply chain, marketing margin, farmer’s share, marketing efficiency
Abstract
This study aims to analyze the supply chain and marketing performance of Arabica coffee commodities in Tompobulu District, Bantaeng Regency, South Sulawesi Province. The sampling technique used was snowball sampling, so that informants consisting of 10 Arabica coffee farmers, collectors, wholesalers, and Akar Tani Cooperative were obtained. Data analysis used quantitative and qualitative descriptive analysis. The results of this study indicate that the supply chain of Arabica coffee commodities in Tompobulu District, Bantaeng Regency consists of 4 chains, namely: (I) producers – collector trader – coffee processing industry, (II) producers – wholesalers – Akar Tani Cooperative – roastery, (III) producers – wholesalers – Akar Tani Cooperative – cafes, and (IV) producers – wholesalers – Akar Tani Cooperative – coffee shops. The marketing performance of Arabica coffee commodities was analyzed using marketing margins, farmers' share, and marketing efficiency. Marketing margin for chain I is Rp 15,000.00/kg, chain II and chain III are Rp 20,000.00, while chain IV is Rp 120,000.00/kg. Farmers share for chain I is 77.27%, chain II and chain III are 70.58%, and chain IV is 33.33%. Marketing efficiency for chain I is 4.54%, chain II and chain III are 4.7%, and chain IV is 10.27%. The marketing performance of Arabica coffee commodities in Tompobulu District, Bantaeng Regency has reached a level of efficiency and tends to be profitable for farmers.
References
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López-Rodríguez, C., Verheecke‐Vaessen, C., Strub, C., Fontana, A., Schorr‐Galindo, S., & Medina, Á. (2024). Reduction in ochratoxin a occurrence in coffee: from good practices to biocontrol agents. Journal of Fungi, 10(8), 590. https://doi.org/10.3390/jof10080590
Lubis, R. and Rahmani, N. (2023). Pengaruh nilai tukar rupiah, harga kopi internasional terhadap nilai ekspor kopi indonesia dengan inflasi sebagai variabel intervening periode 2002-2021. Jurnal Ekonomi Pendidikan Dan Kewirausahaan, 11(2), 135-152. https://doi.org/10.26740/jepk.v11n2.p135-152
Munizu, M., Alam, S., Pono, M., Hamid, N., & Riyadi, S. (2024). Analysis of supply chain integration, innovation capability, and competitiveness of coffee processing industry. Bio Web of Conferences, 96, 07010. https://doi.org/10.1051/bioconf/20249607010
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Putri, S. and Salam, S. (2019). The role of indonesian government in improving coffee competitiveness in the eu-indonesia partnership and cooperation agreement framework. Book Chapters of the 1st Jakarta International Conference on Social Sciences and Humanities (Jicossh), 3, 311-322. https://doi.org/10.33822/jicossh.v3i0.23
Ramadhan, J. and Avianto, D. (2024). Enhancing efficiency and transparency in coffee supply chain through blockchain-integrated traceability platform. International Journal Science and Technology, 3(3), 22-32. https://doi.org/10.56127/ijst.v3i3.1686
Roziq, A., Yuliati, L., & Shulthoni, M. (2022). Financial literation analysis, marketing strategies, and institutional models of coffee farming creation. QAS, 23(187). https://doi.org/10.47750/qas/23.187.26
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Syam, A., Yuniarti, S., & Isma, A. (2024). Optimizing social media as a marketing media for kampoeng farmers' coffee products (case study of pt. galang smart indonesia). Journal of Applied Business Taxation and Economics Research, 4(1), 59-66. https://doi.org/10.54408/jabter.v4i1.307
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Ulfah, H. and Khairatunnisa, K. (2023). The dynamics of women’s empowerment as a real-life alternative project for women’s engagement in the traditional coffee industry. Muadalah, 11(2), 109-124. https://doi.org/10.18592/muadalah.v11i2.9299
Witman, S., Prasetyo, C., Fadhilah, N., & Winanda, E. (2023). Diversifikasi pemanfaatan limbah kopi untuk produk yang memiliki nilai tambah. Jurnal Rekayasa Dan Manajemen Agroindustri, 11(3), 456. https://doi.org/10.24843/jrma.2023.v11.i03.p13
Wright, D., Bekessy, S., Lentini, P., Garrard, G., Gordon, A., Rodewald, A., … & Selinske, M. (2024). Sustainable coffee: a review of the diverse initiatives and governance dimensions of global coffee supply chains. Ambio, 53(7), 984-1001. https://doi.org/10.1007/s13280-024-02003-w
Yulia, M., Ningtyas, K., Suharyatun, S., Rahmawati, W., & Suhandy, D. (2022). Uv spectroscopy for discrimination of two arabica coffee cultivars in west java indonesia: a feasibility study. Iop Conference Series Earth and Environmental Science, 1027(1), 012015. https://doi.org/10.1088/1755-1315/1027/1/012015
Apriani, D., Marissa, F., Gustriani, G., & Sinta, H. (2022). Determinants of indonesia’s coffee commodity with trading partner countries. Jurnal Ekonomi Pembangunan Kajian Masalah Ekonomi Dan Pembangunan, 98-109. https://doi.org/10.23917/jep.v23i1.16081
Aprilia, A., Fitrotul, L., Putri, B., Setyowati, A., Wisnu, W., & Kristoforus, F. (2020). The effect of environmental uncertainty on supply chain agility for small and medium-sized businesses (smbs): empirical evidence on coffee shops in indonesia. EJBM. https://doi.org/10.7176/ejbm/12-33-08
Ariani, N. and Amaliah, I. (2023). Pengaruh pertumbuhan ekonomi, inflasi, dan nilai tukar terhadap neraca perdagangan indonesia-china. Jurnal Riset Ilmu Ekonomi Dan Bisnis, 75-84. https://doi.org/10.29313/jrieb.v3i2.2882
Bashiri, M., Tjahjono, B., Lazell, J., Ferreira, J., & Perdana, T. (2021). The dynamics of sustainability risks in the global coffee supply chain: a case of indonesia–uk. Sustainability, 13(2), 589. https://doi.org/10.3390/su13020589
Bille, A. (2024). Learning from habermas and machiavelli: a thought experiment in supply chain management. The International Journal of Logistics Management, 35(6), 1713-1738. https://doi.org/10.1108/ijlm-08-2023-0312
Fadilah, M., Tain, A., & Agustina, Y. (2024). Competitiveness analysis of indonesian coffee exports to the european union market. International Journal of Multidisciplinary Research and Analysis, 07(03). https://doi.org/10.47191/ijmra/v7-i03-38
Fitra, A., Oakley, S., Prayogo, C., Sari, R., Saputra, D., Ishaq, R., … & Suprayogo, D. (2024). Soil water in different management systems of coffee-pine agroforestry and its relation to coffee bean yields. Iop Conference Series Earth and Environmental Science, 1299(1), 012009. https://doi.org/10.1088/1755-1315/1299/1/012009
Ginting, C. and Kartiasih, F. (2019). Analisis ekspor kopi indonesia ke negara-negara asean. Jurnal Ilmiah Ekonomi Dan Bisnis, 16(2), 143-157. https://doi.org/10.31849/jieb.v16i2.2922
Habib, A., Ren, J., Matellini, B., Jenkinson, I., & Paraskevadakis, D. (2024). Critical factors to adopt sustainable agrifood supply chain management in developing countries: the case of ethiopian coffee industry. Business Strategy & Development, 7(4). https://doi.org/10.1002/bsd2.70032
Hanapi, S., Malau, L., Laksono, P., Alfayanti, A., Ulya, N., Hutapea, Y., … & Saisan, D. (2024). Semendo coffee development and partnership strategy to enhance governance for food security and climate change mitigation. Iop Conference Series Earth and Environmental Science, 1323(1), 012011. https://doi.org/10.1088/1755-1315/1323/1/012011
Harsono, S., Wibowo, R., & Supriyanto, E. (2021). Energy balance and green house gas emisson on smallholder java coffee production at slopes ijen raung plateau of indonesia. Journal of Ecological Engineering, 22(7), 271-283. https://doi.org/10.12911/22998993/138997
Hasriani, H. (2023). Analisis strategi pengembangan agribisnis kopi arabika di kelurahan bontolerung kecamatan tinggimoncong kabupaten gowa. Jia (Jurnal Ilmiah Agribisnis) Jurnal Agribisnis Dan Ilmu Sosial Ekonomi Pertanian, 8(4), 321-332. https://doi.org/10.37149/jia.v8i4.811
Husain, A. and Umami, L. (2023). Competitiveness of toraja specialty coffee in the global market: porter’s diamond model. E3s Web of Conferences, 444, 02037. https://doi.org/10.1051/e3sconf/202344402037
Husnaeni, N. and Retnoningsih, D. (2021). The influence of sustainable supply chain management on performance of organic coffee in pasuruan regency. Agricultural Social Economic Journal, 21(1), 8-14. https://doi.org/10.21776/ub.agrise.2021.021.1.2
López-Rodríguez, C., Verheecke‐Vaessen, C., Strub, C., Fontana, A., Schorr‐Galindo, S., & Medina, Á. (2024). Reduction in ochratoxin a occurrence in coffee: from good practices to biocontrol agents. Journal of Fungi, 10(8), 590. https://doi.org/10.3390/jof10080590
Lubis, R. and Rahmani, N. (2023). Pengaruh nilai tukar rupiah, harga kopi internasional terhadap nilai ekspor kopi indonesia dengan inflasi sebagai variabel intervening periode 2002-2021. Jurnal Ekonomi Pendidikan Dan Kewirausahaan, 11(2), 135-152. https://doi.org/10.26740/jepk.v11n2.p135-152
Munizu, M., Alam, S., Pono, M., Hamid, N., & Riyadi, S. (2024). Analysis of supply chain integration, innovation capability, and competitiveness of coffee processing industry. Bio Web of Conferences, 96, 07010. https://doi.org/10.1051/bioconf/20249607010
Nguyen, G. and Sarker, T. (2018). Sustainable coffee supply chain management: a case study in buon me thuot city, daklak, vietnam. International Journal of Corporate Social Responsibility, 3(1). https://doi.org/10.1186/s40991-017-0024-x
Opoku, E., Wang, M., Guevarra, S., Bazylewich, M., & Tham, A. (2022). Envisioning digitalised value chains in the aftermath of covid-19: a case study of philippine coffee. Journal of Agribusiness in Developing and Emerging Economies, 13(5), 797-811. https://doi.org/10.1108/jadee-12-2021-0315
Paramita, R. (2022). Analisis faktor-faktor yang memengaruhi kinerja ekspor kopi indonesia ke amerika serikat. J. budg., 7(1). https://doi.org/10.22212/jbudget.v7i1.123
Purnomo, B., Suryadharma, B., & Al-hakim, R. (2021). Risk mitigation analysis in a supply chain of coffee using house of risk method. Industria Jurnal Teknologi Dan Manajemen Agroindustri, 10(2), 111-124. https://doi.org/10.21776/ub.industria.2021.010.02.3
Putri, S. and Salam, S. (2019). The role of indonesian government in improving coffee competitiveness in the eu-indonesia partnership and cooperation agreement framework. Book Chapters of the 1st Jakarta International Conference on Social Sciences and Humanities (Jicossh), 3, 311-322. https://doi.org/10.33822/jicossh.v3i0.23
Ramadhan, J. and Avianto, D. (2024). Enhancing efficiency and transparency in coffee supply chain through blockchain-integrated traceability platform. International Journal Science and Technology, 3(3), 22-32. https://doi.org/10.56127/ijst.v3i3.1686
Roziq, A., Yuliati, L., & Shulthoni, M. (2022). Financial literation analysis, marketing strategies, and institutional models of coffee farming creation. QAS, 23(187). https://doi.org/10.47750/qas/23.187.26
Sebayang, V., Manalu, D., Suharno, S., & Situmeang, W. (2023). Digital marketing application to the coffee marketing system at pt bogor kopi indonesia. E3s Web of Conferences, 454, 03025. https://doi.org/10.1051/e3sconf/202345403025
Sharma, M. (2021). Supply chain, geographical indicator and blockchain: provenance model for commodity. International Journal of Productivity and Performance Management, 72(1), 92-108. https://doi.org/10.1108/ijppm-05-2021-0288
Soekartawi, 2002. Prinsip Dasar Manajemen Pemasaran Hasil-Hasil Pertanian. PT. Raja Grafindo.Persada. Jakarta.
Sultan, M., Furqon, C., & Wijaya, F. (2021). Triple layer business model canvas design of arabica coffee agroindustry supply chain in bandung regency. International Journal of Entrepreneurship and Sustainability Studies, 1(2), 19-23. https://doi.org/10.31098/ijeass.v1i2.744
Syam, A., Yuniarti, S., & Isma, A. (2024). Optimizing social media as a marketing media for kampoeng farmers' coffee products (case study of pt. galang smart indonesia). Journal of Applied Business Taxation and Economics Research, 4(1), 59-66. https://doi.org/10.54408/jabter.v4i1.307
Swastha, B. D. H. 1999. Saluran Pemasaran : Konsep dan Strategi Analisis Kuantitatif. Penerbit BPFE, Yogyakarta.
Tampubolon, J., Ginting, A., Nainggolan, H., & Tarigan, J. (2023). Indonesian coffee development path: production and international trade. Asian Journal of Agricultural Extension Economics & Sociology, 41(12), 316-328. https://doi.org/10.9734/ajaees/2023/v41i122335
Ulfah, H. and Khairatunnisa, K. (2023). The dynamics of women’s empowerment as a real-life alternative project for women’s engagement in the traditional coffee industry. Muadalah, 11(2), 109-124. https://doi.org/10.18592/muadalah.v11i2.9299
Witman, S., Prasetyo, C., Fadhilah, N., & Winanda, E. (2023). Diversifikasi pemanfaatan limbah kopi untuk produk yang memiliki nilai tambah. Jurnal Rekayasa Dan Manajemen Agroindustri, 11(3), 456. https://doi.org/10.24843/jrma.2023.v11.i03.p13
Wright, D., Bekessy, S., Lentini, P., Garrard, G., Gordon, A., Rodewald, A., … & Selinske, M. (2024). Sustainable coffee: a review of the diverse initiatives and governance dimensions of global coffee supply chains. Ambio, 53(7), 984-1001. https://doi.org/10.1007/s13280-024-02003-w
Yulia, M., Ningtyas, K., Suharyatun, S., Rahmawati, W., & Suhandy, D. (2022). Uv spectroscopy for discrimination of two arabica coffee cultivars in west java indonesia: a feasibility study. Iop Conference Series Earth and Environmental Science, 1027(1), 012015. https://doi.org/10.1088/1755-1315/1027/1/012015
Published
2025-05-27
How to Cite
Evi Sulfiana, Jumiati, Nurdin, Mohammad Natsir, & Sri Mardiyati. (2025). Supply Chain and Marketing Performance of Arabica Coffee Commodity in Bantaeng Regency. International Journal of Business and Quality Research, 3(02), 280-294. https://doi.org/10.63922/ijbqr.v3i02.1850
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